| 963 | -- | 0 | Eric T. Bradlow. Editorial - It s Never Good-bye to Marketing Science |
| 964 | -- | 987 | Robert Zeithammer, Christopher Adams. The Sealed-Bid Abstraction in Online Auctions |
| 988 | -- | 993 | Kannan Srinivasan, Xin Wang. Commentary - Bidders Experience and Learning in Online Auctions: Issues and Implications |
| 994 | -- | 997 | Ali Hortaçsu, Eric R. Nielsen. Commentary - Do Bids Equal Values on eBay? |
| 998 | -- | 1000 | Robert Zeithammer, Christopher Adams. Rejoinder - Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction |
| 1001 | -- | 1023 | Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Online Demand Under Limited Consumer Search |
| 1024 | -- | 1039 | Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe. Estimating Cannibalization Rates for Pioneering Innovations |
| 1040 | -- | 1057 | Scott Fay, Jinhong Xie. The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling |
| 1058 | -- | 1070 | Martin Spann, Robert Zeithammer, Gerald Häubl. Optimal Reverse-Pricing Mechanisms |
| 1071 | -- | 1085 | Jeffrey D. Shulman, Anne T. Coughlan, R. Canan Savaskan. Optimal Reverse Channel Structure for Consumer Product Returns |
| 1086 | -- | 1108 | Peter S. Fader, Bruce G. S. Hardie, Jen Shang. Customer-Base Analysis in a Discrete-Time Noncontractual Setting |
| 1109 | -- | 1124 | Qiong Wang, Ujwal Kayande, Sandy D. Jap. The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange |
| 1125 | -- | 1137 | Zach Zhizhong Zhou, Kevin Xiaoguo Zhu. The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets |
| 1138 | -- | 1151 | Brett Danaher, Samita Dhanasobhon, Michael D. Smith, Rahul Telang. Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy |
| 1152 | -- | 1164 | Ernan Haruvy, Peter T. L. Popkowski Leszczyc. Search and Choice in Online Consumer Auctions |
| 1165 | -- | 0 | Steven M. Shugan. Statement from the Editor Regarding New Perspectives on Customer Death Using a Generalization of the Pareto/NBD Model |