| 365 | -- | 367 | Preyas S. Desai. Marketing Science Contributors |
| 368 | -- | 392 | Olivier Toubia, Andrew T. Stephen. Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? |
| 393 | -- | 410 | Chakravarthi Narasimhan, Özge Turut. Differentiate or Imitate? The Role of Context-Dependent Preferences |
| 411 | -- | 430 | Liang Guo, Ganesh Iyer. Multilateral Bargaining and Downstream Competition |
| 431 | -- | 453 | Tanjim Hossain, John Morgan. When Do Markets Tip? A Cognitive Hierarchy Approach |
| 454 | -- | 470 | SangHak Lee, Jaehwan Kim, Greg M. Allenby. A Direct Utility Model for Asymmetric Complements |
| 471 | -- | 487 | David A. Schweidel, George Knox. Incorporating Direct Marketing Activity into Latent Attrition Models |
| 488 | -- | 509 | Richard A. Briesch, William R. Dillon, Edward J. Fox. Category Positioning and Store Choice: The Role of Destination Categories |
| 510 | -- | 521 | Kilsun Kim, Dilip Chhajed, Yunchuan Liu. Can Commonality Relieve Cannibalization in Product Line Design? |
| 522 | -- | 527 | Ram Bala, Pradeep Bhardwaj, Yuxin Chen. Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability |