| 179 | -- | 194 | Hee Mok Park, Puneet Manchanda. When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior |
| 195 | -- | 208 | Yao Zhang, Eric T. Bradlow, Dylan S. Small. Predicting Customer Value Using Clumpiness: From RFM to RFMC |
| 218 | -- | 234 | Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan. Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms |
| 235 | -- | 249 | Martin Spann, Marc Fischer, Gerard J. Tellis. Skimming or Penetration? Strategic Dynamic Pricing for New Products |
| 250 | -- | 268 | Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier. Effect of Customer-Centric Structure on Long-Term Financial Performance |
| 269 | -- | 280 | Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz. Managing Blood Donations with Marketing |
| 281 | -- | 296 | Catherine E. Tucker. The Reach and Persuasiveness of Viral Video Ads |
| 297 | -- | 299 | Martin Spann, Robert Zeithammer, Gerald Häubl. Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl |