| 473 | -- | 479 | Laxman Narasimhan, Kannan Srinivasan, K. Sudhir. Editorial - Marketing Science in Emerging Markets |
| 480 | -- | 499 | Grant Miller, A. Mushfiq Mobarak. Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh |
| 500 | -- | 521 | K. Sudhir, Debabrata Talukdar. The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption |
| 522 | -- | 538 | Yi Qian, Qiang Gong, Yuxin Chen. Untangling Searchable and Experiential Quality Responses to Counterfeits |
| 539 | -- | 554 | Kaifu Zhang. Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One? |
| 555 | -- | 572 | Niket Jindal, Leigh McAlister. The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk |
| 573 | -- | 589 | Jurui Zhang, Yong Liu, Yubo Chen. Social Learning in Networks of Friends versus Strangers |
| 590 | -- | 605 | Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair. Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence |
| 606 | -- | 623 | Tat Y. Chan, Young-Hoon Park. Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising |