Journal: Marketing Science

Volume 37, Issue 4

507 -- 529Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, Bart Devoldere. Two Centuries of Innovations and Stock Market Bubbles
530 -- 552Raluca M. Ursu. The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
553 -- 568Amin Sayedi. Real-Time Bidding in Online Display Advertising
569 -- 591Xiao Liu 0015, Timothy P. Derdenger, Baohong Sun. An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints
592 -- 610Sanjay Jain 0007, Krista J. Li. Pricing and Product Design for Vice Goods: A Strategic Analysis
611 -- 630Ali Umut Guler. Inferring the Economics of Store Density from Closures: The Starbucks Case
631 -- 648HernĂ¡n A. Bruno, Javier Cebollada, Pradeep K. Chintagunta. Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
649 -- 667Thanh Tran 0004, Haresh Gurnani, Ramarao Desiraju. Optimal Design of Return Policies
668 -- 681Jihwan Moon, Steven M. Shugan. Explaining Bundle-Framing Effects with Signaling Theory