| 1 | -- | 4 | K. Sudhir. Marketing Science: Frontiers |
| 5 | -- | 21 | Hannes Datta, George Knox, Bart J. Bronnenberg. Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery |
| 22 | -- | 53 | Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi. Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession |
| 54 | -- | 77 | Eva Ascarza, Oded Netzer, Bruce G. S. Hardie. Some Customers Would Rather Leave Without Saying Goodbye |
| 78 | -- | 96 | Wesley R. Hartmann, Daniel Klapper. Super Bowl Ads |
| 97 | -- | 122 | Adithya Pattabhiramaiah, S. Sriram, Shrihari Sridhar. Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry |
| 123 | -- | 137 | Weining Bao, Jian Ni, Shubhranshu Singh. Informal Lending in Emerging Markets |
| 138 | -- | 152 | Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani. Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop |
| 153 | -- | 171 | Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu. A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data |