Journal: Marketing Science

Volume 39, Issue 5

849 -- 871Raluca M. Ursu, Qingliang Wang, Pradeep K. Chintagunta. Search Duration
872 -- 892Lingling Zhang, Doug J. Chung. The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections
893 -- 922Selin Akca, Anita Rao. Value of Aggregators
923 -- 938Liang Guo. Upstream Exploitation and Strategic Disclosure
939 -- 955Cristina Nistor, Matthew Selove. Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts
956 -- 973Aurélie Lemmens, Sunil Gupta. Managing Churn to Maximize Profits
974 -- 995Chunhua Wu, Koray Cosguner. Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer
996 -- 1015Paul Belleflamme, Wing Man Wynne Lam, Wouter Vergote. Competitive Imperfect Price Discrimination and Market Power
1016 -- 1029Kenan Arifoglu, Sarang Deo, Seyed M. R. Iravani. Markdowns in Seasonal Conspicuous Goods