Journal: Marketing Science

Volume 41, Issue 1

1 -- 6Olivier Toubia. Marketing Science?
7 -- 18Vilma Todri. Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior
19 -- 32Jaeung Sim, Daegon Cho, Youngdeok Hwang, Rahul Telang. Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption
33 -- 50Jessica Fong, Megan Hunter. Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance
51 -- 72Ganesh Iyer, Zemin (Zachary) Zhong. Pushing Notifications as Dynamic Information Design
73 -- 92Behnaz Bojd, Hema Yoganarasimhan. Star-Cursed Lovers: Role of Popularity Information in Online Dating
93 -- 114Yufeng Huang. Tied Goods and Consumer Switching Costs
115 -- 138Fei Long, Kinshuk Jerath, Miklos Sarvary. Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising
139 -- 165Alina Ferecatu, Arnaud De Bruyn. Understanding Managers' Trade-Offs Between Exploration and Exploitation
166 -- 187Yuxin Chen, Qihong Liu. Signaling Through Advertising When an Ad Can Be Blocked
188 -- 207Christof Naumzik, Stefan Feuerriegel, Markus Weinmann. I Will Survive: Predicting Business Failures from Customer Ratings