Journal: Marketing Science

Volume 42, Issue 2

214 -- 232Liang Guo 0004, Wendy Xu. "We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened
233 -- 250Aaron Adalja, Jura Liaukonyte, Emily Wang, Xinrong Zhu. GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
251 -- 270Heski Bar-Isaac, Sandro Shelegia. Search, Showrooming, and Retailer Variety
271 -- 292Nicolás Aramayo, Mario Schiappacasse, Marcel Goic. A Multiarmed Bandit Approach for House Ads Recommendations
293 -- 313Zemin (Zachary) Zhong. Platform Search Design: The Roles of Precision and Price
314 -- 335Hyung Sup (Zack) Bhan, Eric T. Anderson. Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach
336 -- 359Z. Eddie Ning, J. Miguel Villas-Boas. Browse or Experience
360 -- 376Bo Zhou 0013, Tianxin Zou. Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
377 -- 400Dmitri Kuksov, Chenxi Liao. Restricting Speculative Reselling: When "How Much" Is the Question
401 -- 422Maarten C. W. Janssen, Edona Reshidi. Discriminatory Trade Promotions in Consumer Search Markets