Journal: Marketing Science

Volume 42, Issue 6

1029 -- 1056Alex Burnap, John R. Hauser, Artem Timoshenko. Product Aesthetic Design: A Machine Learning Augmentation
1057 -- 1079Sridhar Moorthy, Shervin Shahrokhi Tehrani. Targeting Advertising Spending and Price on the Hotelling Line
1080 -- 1100Isamar Troncoso, Lan Luo. Look the Part? The Role of Profile Pictures in Online Labor Markets
1101 -- 1124T. Tony Ke, Jiwoong Shin, Jungju Yu. A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
1125 -- 1142Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov. Leveraging the Power of Images in Managing Product Return Rates
1143 -- 1161Uttara Ananthakrishnan, Davide Proserpio, Siddhartha Sharma. I Hear You: Does Quality Improve with Customer Voice?
1162 -- 1183Sylvia Hristakeva, Julie Holland Mortimer. Price Dispersion and Legacy Discounts in the National Television Advertising Market

Volume 42, Issue 5

839 -- 852Elliot Shin Oblander, Daniel Minh McCarthy. Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
853 -- 865Andrey Fradkin, David Holtz. Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb
866 -- 891Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao. The Design and Targeting of Compliance Promotions
892 -- 909Chen He, Tobias J. Klein. Advertising as a Reminder: Evidence from the Dutch State Lottery
910 -- 933Omid Rafieian. Optimizing User Engagement Through Adaptive Ad Sequencing
934 -- 957Julia Levine, Stephan Seiler. Identifying State Dependence in Brand Choice: Evidence from Hurricanes
958 -- 983Zhenling Jiang, Yanhao, Tat Chan, Naser Hamdi. Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change
984 -- 1003Yufeng Huang, Bart J. Bronnenberg. Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
1004 -- 1026Tat Y. Chan, Yijun Chen 0003, Chunhua Wu. Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments

Volume 42, Issue 4

637 -- 658Xiao Liu 0015. Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
659 -- 678Yong Zha, Quan Li, Tingliang Huang, Yugang Yu. Strategic Information Sharing of Online Platforms as Resellers or Marketplaces
679 -- 703Yanwen Wang, Muxin Zhai, John G. Lynch Jr.. Cashing Out Retirement Savings at Job Separation
704 -- 728Paul B. Ellickson, Wreetabrata Kar, James C. Reeder. Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
729 -- 745Inyoung Chae, Jihyeon Ha, David A. Schweidel. Paywall Suspensions and Digital News Subscriptions
746 -- 767Kathleen T. Li, Christophe Van den Bulte. Augmented Difference-in-Differences
768 -- 793Brett R. Gordon, Robert Moakler, Florian Zettelmeyer. Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
794 -- 818Federico Rossi 0004, Pradeep K. Chintagunta. Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
819 -- 834Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio. The Effect of Short-Term Rentals on Residential Investment

Volume 42, Issue 3

429 -- 439Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca. Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
440 -- 450Shunyuan Zhang, Kaiquan Xu, Kannan Srinivasan. Frontiers: Unmasking Social Compliance Behavior During the Pandemic
451 -- 475W. Jason Choi, Amin Sayedi. Open and Private Exchanges in Display Advertising
476 -- 499Adam N. Smith, Stephan Seiler, Ishant Aggarwal. Optimal Price Targeting
500 -- 520Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang. Design of Platform Reputation Systems: Optimal Information Disclosure
521 -- 537Marit Hinnosaar. The Persistence of Healthy Behaviors in Food Purchasing
538 -- 550Xi Li 0006, Krista J. Li, Yan Xiong. Channel Coordination of Storable Goods
551 -- 568Xinlei (Jack) Chen, Xiaohua Zeng, Cheng Zhang. Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
569 -- 588Wen Diao, Mushegh Harutyunyan, Baojun Jiang. Consumer Fairness Concerns and Dynamic Pricing in a Channel
589 -- 613Maximilian Matthé, Daniel M. Ringel, Bernd Skiera. Mapping Market Structure Evolution
614 -- 633Liang Guo 0004. Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
634 -- 636. Focus on Authors

Volume 42, Issue 2

214 -- 232Liang Guo 0004, Wendy Xu. "We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened
233 -- 250Aaron Adalja, Jura Liaukonyte, Emily Wang, Xinrong Zhu. GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
251 -- 270Heski Bar-Isaac, Sandro Shelegia. Search, Showrooming, and Retailer Variety
271 -- 292Nicolás Aramayo, Mario Schiappacasse, Marcel Goic. A Multiarmed Bandit Approach for House Ads Recommendations
293 -- 313Zemin (Zachary) Zhong. Platform Search Design: The Roles of Precision and Price
314 -- 335Hyung Sup (Zack) Bhan, Eric T. Anderson. Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach
336 -- 359Z. Eddie Ning, J. Miguel Villas-Boas. Browse or Experience
360 -- 376Bo Zhou 0013, Tianxin Zou. Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
377 -- 400Dmitri Kuksov, Chenxi Liao. Restricting Speculative Reselling: When "How Much" Is the Question
401 -- 422Maarten C. W. Janssen, Edona Reshidi. Discriminatory Trade Promotions in Consumer Search Markets

Volume 42, Issue 1

1 -- 5Jeffrey D. Shulman, Olivier Toubia, Raena Saddler. Editorial: Marketing's Role in the Evolving Discipline of Product Management
6 -- 10Lan Luo, Koen Pauwels. Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
11 -- 25Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu. Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
26 -- 27Yphtach Lelkes. Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"
28 -- 31Bart J. Bronnenberg, Jean-Pierre Dubé. Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"
32 -- 36Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu. Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune
37 -- 47Sungsik Park, Man Xie, Jinhong Xie. Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
48 -- 60Verena Schoenmueller, Oded Netzer, Florian Stahl. Frontiers: Polarized America: From Political Polarization to Preference Polarization
61 -- 86Kristina Brecko. New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
87 -- 109Kristen E. Duke, On Amir. The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
110 -- 136Raluca M. Ursu, Qianyun (Poppy) Zhang, Elisabeth Honka. Search Gaps and Consumer Fatigue
137 -- 165Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan. When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
166 -- 188Dai Yao, Chuang Tang, Junhong Chu. A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
189 -- 207Piyush Anand, Clarence Lee. Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer