Journal: Marketing Science

Volume 42, Issue 3

429 -- 439Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca. Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
440 -- 450Shunyuan Zhang, Kaiquan Xu, Kannan Srinivasan. Frontiers: Unmasking Social Compliance Behavior During the Pandemic
451 -- 475W. Jason Choi, Amin Sayedi. Open and Private Exchanges in Display Advertising
476 -- 499Adam N. Smith, Stephan Seiler, Ishant Aggarwal. Optimal Price Targeting
500 -- 520Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang. Design of Platform Reputation Systems: Optimal Information Disclosure
521 -- 537Marit Hinnosaar. The Persistence of Healthy Behaviors in Food Purchasing
538 -- 550Xi Li 0006, Krista J. Li, Yan Xiong. Channel Coordination of Storable Goods
551 -- 568Xinlei (Jack) Chen, Xiaohua Zeng, Cheng Zhang. Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
569 -- 588Wen Diao, Mushegh Harutyunyan, Baojun Jiang. Consumer Fairness Concerns and Dynamic Pricing in a Channel
589 -- 613Maximilian Matthé, Daniel M. Ringel, Bernd Skiera. Mapping Market Structure Evolution
614 -- 633Liang Guo 0004. Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
634 -- 636. Focus on Authors