Journal: Marketing Science

Volume 42, Issue 6

1029 -- 1056Alex Burnap, John R. Hauser, Artem Timoshenko. Product Aesthetic Design: A Machine Learning Augmentation
1057 -- 1079Sridhar Moorthy, Shervin Shahrokhi Tehrani. Targeting Advertising Spending and Price on the Hotelling Line
1080 -- 1100Isamar Troncoso, Lan Luo. Look the Part? The Role of Profile Pictures in Online Labor Markets
1101 -- 1124T. Tony Ke, Jiwoong Shin, Jungju Yu. A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
1125 -- 1142Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov. Leveraging the Power of Images in Managing Product Return Rates
1143 -- 1161Uttara Ananthakrishnan, Davide Proserpio, Siddhartha Sharma. I Hear You: Does Quality Improve with Customer Voice?
1162 -- 1183Sylvia Hristakeva, Julie Holland Mortimer. Price Dispersion and Legacy Discounts in the National Television Advertising Market