Journal: Marketing Science

Volume 42, Issue 4

637 -- 658Xiao Liu 0015. Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
659 -- 678Yong Zha, Quan Li, Tingliang Huang, Yugang Yu. Strategic Information Sharing of Online Platforms as Resellers or Marketplaces
679 -- 703Yanwen Wang, Muxin Zhai, John G. Lynch Jr.. Cashing Out Retirement Savings at Job Separation
704 -- 728Paul B. Ellickson, Wreetabrata Kar, James C. Reeder. Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
729 -- 745Inyoung Chae, Jihyeon Ha, David A. Schweidel. Paywall Suspensions and Digital News Subscriptions
746 -- 767Kathleen T. Li, Christophe Van den Bulte. Augmented Difference-in-Differences
768 -- 793Brett R. Gordon, Robert Moakler, Florian Zettelmeyer. Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
794 -- 818Federico Rossi 0004, Pradeep K. Chintagunta. Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
819 -- 834Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio. The Effect of Short-Term Rentals on Residential Investment