Amir Zaib Abbasi, Ding Hooi Ting, Helmut Hlavacs, Muhammad Shahzeb Fayyaz. Modeling Consumers' Observational Learning in Digital Gaming: A Conceptual Model. In Stefan Göbel, Augusto Garcia-Agundez, Thomas Tregel, Minhua Ma, Jannicke Baalsrud Hauge, Manuel Oliveira, Tim Marsh, Polona Caserman, editors, Serious Games - 4th Joint International Conference, JCSG 2018, Darmstadt, Germany, November 7-8, 2018, Proceedings. Volume 11243 of Lecture Notes in Computer Science, pages 159-168, Springer, 2018. [doi]
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