Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves

Sun Joo (Grace) Ahn, Joe Phua, Yan Shan. Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves. Computers in Human Behavior, 71:110-121, 2017. [doi]

Authors

Sun Joo (Grace) Ahn

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Joe Phua

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Yan Shan

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