Sun Joo (Grace) Ahn, Joe Phua, Yan Shan. Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves. Computers in Human Behavior, 71:110-121, 2017. [doi]
@article{AhnPS17,
title = {Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves},
author = {Sun Joo (Grace) Ahn and Joe Phua and Yan Shan},
year = {2017},
doi = {10.1016/j.chb.2017.01.045},
url = {http://dx.doi.org/10.1016/j.chb.2017.01.045},
researchr = {https://researchr.org/publication/AhnPS17},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {71},
pages = {110-121},
}