I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value

Saifeddin Alimamy, Juergen Gnoth. I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. Computers in Human Behavior, 128:107105, 2022. [doi]

Authors

Saifeddin Alimamy

This author has not been identified. Look up 'Saifeddin Alimamy' in Google

Juergen Gnoth

This author has not been identified. Look up 'Juergen Gnoth' in Google