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I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value

Saifeddin Alimamy, Juergen Gnoth. I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. Computers in Human Behavior, 128:107105, 2022. [doi]

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