Mina Ameri, Elisabeth Honka, Ying Xie. Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. Marketing Science, 38(4):567-583, 2019. [doi]
@article{AmeriHX19,
title = {Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network},
author = {Mina Ameri and Elisabeth Honka and Ying Xie},
year = {2019},
doi = {10.1287/mksc.2019.1155},
url = {https://doi.org/10.1287/mksc.2019.1155},
researchr = {https://researchr.org/publication/AmeriHX19},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {38},
number = {4},
pages = {567-583},
}