Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network

Mina Ameri, Elisabeth Honka, Ying Xie. Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. Marketing Science, 38(4):567-583, 2019. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.