Kshipra Bhawalkar, Patrick Hummel, Sergei Vassilvitskii. Value of Targeting. In Ron Lavi, editor, Algorithmic Game Theory - 7th International Symposium, SAGT 2014, Haifa, Israel, September 30 - October 2, 2014. Proceedings. Volume 8768 of Lecture Notes in Computer Science, pages 194-205, Springer, 2014. [doi]
Abstract is missing.