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Co-creative Value for Cultural and Creative Economic Growth - Designing a Cultural Merchandise and Constructing a Marketing Model

Tsen-Yao Chang. Co-creative Value for Cultural and Creative Economic Growth - Designing a Cultural Merchandise and Constructing a Marketing Model. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design - 6th International Conference, CCD 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8528 of Lecture Notes in Computer Science, pages 427-436, Springer, 2014. [doi]

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