Signaling Through Advertising When an Ad Can Be Blocked

Yuxin Chen, Qihong Liu. Signaling Through Advertising When an Ad Can Be Blocked. Marketing Science, 41(1):166-187, 2022. [doi]

Authors

Yuxin Chen

This author has not been identified. Look up 'Yuxin Chen' in Google

Qihong Liu

This author has not been identified. Look up 'Qihong Liu' in Google