Editorial - Marketing Science and Big Data

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser. Editorial - Marketing Science and Big Data. Marketing Science, 35(3):341-342, 2016.

@article{ChintaguntaHH16,
  title = {Editorial - Marketing Science and Big Data},
  author = {Pradeep Chintagunta and Dominique M. Hanssens and John R. Hauser},
  year = {2016},
  researchr = {https://researchr.org/publication/ChintaguntaHH16},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {35},
  number = {3},
  pages = {341-342},
}