Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser. Editorial - Marketing Science and Big Data. Marketing Science, 35(3):341-342, 2016.
@article{ChintaguntaHH16, title = {Editorial - Marketing Science and Big Data}, author = {Pradeep Chintagunta and Dominique M. Hanssens and John R. Hauser}, year = {2016}, researchr = {https://researchr.org/publication/ChintaguntaHH16}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {35}, number = {3}, pages = {341-342}, }