A Bayesian approach to the spatial representation of market structure from consumer choice data

Wayne S. DeSarbo, Youngchan Kim, Michel Wedel, Duncan K. H. Fong. A Bayesian approach to the spatial representation of market structure from consumer choice data. European Journal of Operational Research, 111(2):285-305, 1998. [doi]

Authors

Wayne S. DeSarbo

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Youngchan Kim

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Michel Wedel

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Duncan K. H. Fong

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