Wayne S. DeSarbo, Youngchan Kim, Michel Wedel, Duncan K. H. Fong. A Bayesian approach to the spatial representation of market structure from consumer choice data. European Journal of Operational Research, 111(2):285-305, 1998. [doi]
@article{DeSarboKWF98,
title = {A Bayesian approach to the spatial representation of market structure from consumer choice data},
author = {Wayne S. DeSarbo and Youngchan Kim and Michel Wedel and Duncan K. H. Fong},
year = {1998},
doi = {10.1016/S0377-2217(98)00150-7},
url = {http://dx.doi.org/10.1016/S0377-2217(98)00150-7},
researchr = {https://researchr.org/publication/DeSarboKWF98},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {111},
number = {2},
pages = {285-305},
}