Leveraging the Power of Images in Managing Product Return Rates

Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov. Leveraging the Power of Images in Managing Product Return Rates. Marketing Science, 42(6):1125-1142, November 2023. [doi]

Authors

Daria Dzyabura

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Siham El Kihal

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John R. Hauser

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Marat Ibragimov

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