Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov. Leveraging the Power of Images in Managing Product Return Rates. Marketing Science, 42(6):1125-1142, November 2023. [doi]
@article{DzyaburaKHI23,
title = {Leveraging the Power of Images in Managing Product Return Rates},
author = {Daria Dzyabura and Siham El Kihal and John R. Hauser and Marat Ibragimov},
year = {2023},
month = {November},
doi = {10.1287/mksc.2023.1451},
url = {https://doi.org/10.1287/mksc.2023.1451},
researchr = {https://researchr.org/publication/DzyaburaKHI23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {6},
pages = {1125-1142},
}