Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors - researchr publication authors

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Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga. Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors. Interfaces, 31(3-Supplement), 2001. [doi]

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