Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors

Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga. Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors. Interfaces, 31(3-Supplement), 2001. [doi]

Abstract

Abstract is missing.