Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors

Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga. Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors. Interfaces, 31(3-Supplement), 2001. [doi]

@article{EliashbergSWW01,
  title = {Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors},
  author = {Jehoshua Eliashberg and Sanjeev Swami and Charles B. Weinberg and Berend Wierenga},
  year = {2001},
  doi = {10.1287/inte.31.3s.108.9685},
  url = {http://dx.doi.org/10.1287/inte.31.3s.108.9685},
  researchr = {https://researchr.org/publication/EliashbergSWW01},
  cites = {0},
  citedby = {0},
  journal = {Interfaces},
  volume = {31},
  number = {3-Supplement},
}