Cross Cultural Study of Multimedia Effects on First Impression Bias

Xiang Fang, T. M. Rajkumar. Cross Cultural Study of Multimedia Effects on First Impression Bias. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 151, Association for Information Systems, 2008. [doi]

Abstract

Abstract is missing.