Xiang Fang, T. M. Rajkumar. Cross Cultural Study of Multimedia Effects on First Impression Bias. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 151, Association for Information Systems, 2008. [doi]