Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective

Peter M. Guadagni, John D. C. Little. Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. Marketing Science, 27(1):26-28, 2008. [doi]

Authors

Peter M. Guadagni

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John D. C. Little

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