Peter M. Guadagni, John D. C. Little. Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. Marketing Science, 27(1):26-28, 2008. [doi]
@article{GuadagniL08, title = {Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective}, author = {Peter M. Guadagni and John D. C. Little}, year = {2008}, doi = {10.1287/mksc.1070.0345}, url = {http://dx.doi.org/10.1287/mksc.1070.0345}, tags = {C++}, researchr = {https://researchr.org/publication/GuadagniL08}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {27}, number = {1}, pages = {26-28}, }