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Why do players buy in-game content? An empirical study on concrete purchase motivations

Juho Hamari, Kati Alha, Simo Järvelä, J. Matias Kivikangas, Jonna Koivisto, Janne Paavilainen. Why do players buy in-game content? An empirical study on concrete purchase motivations. Computers in Human Behavior, 68:538-546, 2017. [doi]

Authors

Juho Hamari

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Kati Alha

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Simo Järvelä

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J. Matias Kivikangas

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Jonna Koivisto

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Janne Paavilainen

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