Why do players buy in-game content? An empirical study on concrete purchase motivations

Juho Hamari, Kati Alha, Simo Järvelä, J. Matias Kivikangas, Jonna Koivisto, Janne Paavilainen. Why do players buy in-game content? An empirical study on concrete purchase motivations. Computers in Human Behavior, 68:538-546, 2017. [doi]

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