Individualized gamification elements: The impact of avatar and feedback design on reuse intention

Katharina Jahn, Bastian Kordyaka, Alla Machulska, Tanja Joan Eiler, Armin Grünewald, Tim Klucken, Rainer Brück 0001, Carl Friedrich Gethmann, Björn Niehaves. Individualized gamification elements: The impact of avatar and feedback design on reuse intention. Computers in Human Behavior, 119:106702, 2021. [doi]

Abstract

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