An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory

Meiling Jin, Yufu Ning, Fengming Liu, Fangyi Zhao, Yichang Gao, Dongmei Li. An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory. Symmetry, 15(8):1594, August 2023. [doi]

Abstract

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