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The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects

Moon-Koo Kim, Myeong-Cheol Park, Jong Hyun Park, Jimin Kim, Eunhye Kim. The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects. Computers in Human Behavior, 87:212-223, 2018. [doi]

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Moon-Koo Kim

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Myeong-Cheol Park

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Jong Hyun Park

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Jimin Kim

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Eunhye Kim

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