Assessing the Effect of Marketing Investments in a Business Marketing Context

V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta. Assessing the Effect of Marketing Investments in a Business Marketing Context. Marketing Science, 30(5):924-940, 2011. [doi]

Authors

V. Kumar

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S. Sriram

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Anita Luo

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Pradeep K. Chintagunta

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