V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta. Assessing the Effect of Marketing Investments in a Business Marketing Context. Marketing Science, 30(5):924-940, 2011. [doi]
@article{KumarSLC11,
title = {Assessing the Effect of Marketing Investments in a Business Marketing Context},
author = {V. Kumar and S. Sriram and Anita Luo and Pradeep K. Chintagunta},
year = {2011},
doi = {10.1287/mksc.1110.0661},
url = {http://dx.doi.org/10.1287/mksc.1110.0661},
researchr = {https://researchr.org/publication/KumarSLC11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {5},
pages = {924-940},
}