External Links

Cite Key

Statistics

  • References: 0
  • Cited by: 0
  • Reviews: 0
  • Bibliographies: 0

PDF

Researchr

Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.

Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.

Assessing the Effect of Marketing Investments in a Business Marketing Context

V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta. Assessing the Effect of Marketing Investments in a Business Marketing Context. Marketing Science, 30(5):924-940, 2011. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.

runs on