The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design

Dong-Heon Kwak, K. Ramamurthy, Derek L. Nazareth, Saerom Lee. The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design. Computers in Human Behavior, 84:230-244, 2018. [doi]

Authors

Dong-Heon Kwak

This author has not been identified. Look up 'Dong-Heon Kwak' in Google

K. Ramamurthy

This author has not been identified. Look up 'K. Ramamurthy' in Google

Derek L. Nazareth

This author has not been identified. Look up 'Derek L. Nazareth' in Google

Saerom Lee

This author has not been identified. Look up 'Saerom Lee' in Google