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The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design

Dong-Heon Kwak, K. Ramamurthy, Derek L. Nazareth, Saerom Lee. The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design. Computers in Human Behavior, 84:230-244, 2018. [doi]

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