The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design

Dong-Heon Kwak, K. Ramamurthy, Derek L. Nazareth, Saerom Lee. The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design. Computers in Human Behavior, 84:230-244, 2018. [doi]

@article{KwakRNL18,
  title = {The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design},
  author = {Dong-Heon Kwak and K. Ramamurthy and Derek L. Nazareth and Saerom Lee},
  year = {2018},
  doi = {10.1016/j.chb.2018.02.024},
  url = {https://doi.org/10.1016/j.chb.2018.02.024},
  researchr = {https://researchr.org/publication/KwakRNL18},
  cites = {0},
  citedby = {0},
  journal = {Computers in Human Behavior},
  volume = {84},
  pages = {230-244},
}