Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, Bernd H. Schmitt. Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Marketing Science, 28(5):968-985, 2009. [doi]
Abstract is missing.