Ralf van der Lans, Rik Pieters, Michel Wedel. Research Note - Competitive Brand Salience. Marketing Science, 27(5):922-931, 2008. [doi]
@article{LansPW08,
title = {Research Note - Competitive Brand Salience},
author = {Ralf van der Lans and Rik Pieters and Michel Wedel},
year = {2008},
doi = {10.1287/mksc.1070.0327},
url = {http://dx.doi.org/10.1287/mksc.1070.0327},
researchr = {https://researchr.org/publication/LansPW08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {5},
pages = {922-931},
}