Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Ralf van der Lans, Rik Pieters, Michel Wedel. Research Note - Competitive Brand Salience. Marketing Science, 27(5):922-931, 2008. [doi]
No references recorded for this publication.
No citations of this publication recorded.