Andrew M. Ledbetter, Colten Meisner. Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators. Computers in Human Behavior, 115:106610, 2021. [doi]
@article{LedbetterM21,
title = {Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators},
author = {Andrew M. Ledbetter and Colten Meisner},
year = {2021},
doi = {10.1016/j.chb.2020.106610},
url = {https://doi.org/10.1016/j.chb.2020.106610},
researchr = {https://researchr.org/publication/LedbetterM21},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {115},
pages = {106610},
}